{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most deluxe brand names drive direct exposure via social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed a lot in decades; it does not have TikTok, and does not provide stars totally free handba